The Mentality from an MLM

These days, you’re probably not immune to being asked to join or buy from a multi-level-marketing (MLM) business. Also known as network marketing, it a way for companies to sell their product through individuals who market product(s) to their sphere of influence. It gets a bad reputation with “pyramid scheme” and the like, but it’s legitimate and makes sense if you take the time to step back and learn about it instead of repeating the rhetoric you’ve heard from your parents.

Our experience with an MLM led to being open to buying rental properties, which eventually led to me quitting my job and being happy outside of a career. Here’s what I learned by keeping an open mind to an MLM, even though we make $0 from that business today.

This is my experience with our time in an MLM. Mr. ODA would probably have something different to say. 🙂

AMWAY

BACKGROUND

By now, you may have seen the documentary on LulaRoe. Our experience was with Amway, and it was different from how LulaRoe operates. Now, Amway is the black sheep of the MLM world if you go just based on name. They’re one of the original MLMs. But they sell good products in the health, beauty, and home cleaning genres. As a “consultant,” you’re called an “independent business owner” or IBO. I thought the best part was that there’s no inventory you need to hold. If you want to do “parties,” then you need products on hand. However, it’s much different than how LulaRoe would have hundreds of leggings on hand and makes direct sales out of their on-hand inventory. To earn money, you can recruit more business owners, or you can have customers who just order directly from the Amway website each month. You make money off of what your customers buy, as well as the income that your IBOs below you generate.

TEAM SUPPORT

There are multiple “teams” associated with Amway. It’s the education arm of the business. Our team met once a week, and you were expected to be there if you really wanted to be in-the-know and considered serious about growing. They helped you structure your business to take advantages of bonuses offered by Amway, and they taught a lot about having the right mentality. Their goal was to foster personal and business growth, provide mentoring and coaching, and provide the tools to grow your business through conferences and seminars.

This is where we got our start. I know it’s hard to believe, but we both were exposed to a lot of growth through this team. The things we learned through the meetings and books we read during these couple of years gave us the courage to make the big decisions we did, getting us to currently having 13 rental properties.

THE CASHFLOW QUADRANT

Our introduction to the business was started by being given Rich Dad, Poor Dad by Robert Kiyosaki. The book references an earlier book of his, the Cashflow Quadrant. Each quadrant has its strengths and weaknesses.
– The upper left corner of the quadrant is for those who have Employee mentality. This is someone who is trading time for money. You work an hour and earn $20. If you’re not working, you’re not earning. You’re making money in someone else’s system, and there are people over you who are making more than you (e.g., a supervisor is making more than a secretary).
– The upper right corner is for Business Owners. You own a system that works for you. You have passive income in this quadrant. You may have an employee that is generating income that you earn.
– The lower left corner is for Self-employed people. Here you’re still trading time for money, but you have control over how much you earn based on how much effort and time you put in. This is a risky area because you don’t have security and may not have an established system to rely on and project your income.
– The lower right corner is for Investing. Your money makes money for you. This can also be risky because you’re not guaranteed positive returns on your investments. If you want to make a lot of money, you need to take on more risk.

The point here, according to the team we were on, was that you want to be a business owner. You want to generate passive income so that you’re not trading time for dollars. While someone else is selling to a new customer, you’re earning a percentage of that sale while not doing anything. As you grow your Amway business, you have more and more people generating income through these sales, which you get a percentage of. The kicker is that you need to hit a certain level within your own business before you earn. We set up recurring purchases to use the products we were selling, and had customers set up with recurring orders, so that we could hit that threshold to be eligible for the passive income.

OUR MOVE FROM MLM TO REAL ESTATE

The biggest hurdle to our success was the price of the products. We aren’t someone who values a better quality to be able to justify the higher price. There are people out there that value this, but it’s not our passion. A peanut butter meal bar comes to $3.14 per bar as a customer order (as an IBO, you get the product at cost, which would be $2.82 per bar). The peanut butter granola bars we buy are $0.50 per bar. Clearly, this isn’t a marginal difference in our expenses. The products were good, but not good enough for our finances to take such a hit. I tried to focus on the beauty side of the business and held parties where I recommend products and let women try it. I had passion behind it, but I wasn’t someone who washed my face regularly and put lotion on. I could see the benefits, but I wasn’t practicing what I preached, and I lost my drive.

The next hurdle was location. Our original meeting was with our specific team within the larger team (based on your “pin level,” you had a meeting with the people who were your “downline.”). We moved down to Richmond, and our closest meeting was Fredericksburg. It wasn’t insurmountable, but it was a 40 minute drive there and back once a week. The larger team would all come together in DC every quarter for a conference. We felt like time started moving faster, and we weren’t close enough to make these our friends between conferences, and so we stopped attending the big conferences. Then we stopped attending the weekly meetings. Then we cancelled our team membership. We still maintain our Amway IBO number, since it’s just $62 per year to do that.

The thought process that we learned from their weekly teachings and reading books we probably wouldn’t have read otherwise led to our desire to generate passive income. Mr. ODA had already been interested in the concept, and then when we were talking about venturing down that path with our Realtor selling our Northern Virginia home, he really got the urge to pursue it.

When we sold our Northern Virginia home, we had about $120,000 in our bank account. About $70k of that went to the downpayment and closing costs of our new house. The remaining went to finding a rental property… or two.

REAL ESTATE, PASSIVE INCOME, AND NO JOB

Real estate is in the business quadrant, but it’s not completely passive income. Truly, the Amway business wasn’t completely passive because you still needed to have the sales (either through your purchases or customer purchases) to be eligible to earn all the passive income available to you in the business. Most months with real estate, I take the rent money, pay out our mortgages, and that’s it. Sometimes I need to make some phone calls to contractors. However, we have to do very little to maintain our business of investment properties. We can also decide that we don’t want to field the phone calls and hand off the rest our properties to a property manager for 10% of rent. If we don’t have a new property or a property to turn over, then we probably put about 100 hours per year into managing the houses.

We knew we didn’t want to be in the employee mentality for the rest of our lives. Funny, because my goal when I was in college was to work for a “big 4” accounting firm and spend 80s hour per week at work. Then I started working for the government, and my goal was to be CFO in my 30s. Then I got to the headquarters office in my late 20s and hated the environment, so I decided I wanted to be no more than a state office’s financial manager. Then we had kids, and I decided I wanted to be home with them to see all the little moments. Things sure did evolve.

I believe that the time we spent with our Amway team changed my heart. I believe that time was important for me to see a different lifestyle and a different mentality. I don’t know that I would have seen the benefits of pushing ourselves to buy more rental properties had I not seen a lifestyle of entertainment.

I started to realize it would be nice to spend time with my family while the kids were little. Who wants to wait until retirement to spend time at home, when your kids are grown and moved out of your house? Why not spend the quality time in their early years? Let’s travel more and experience more in life. Let’s have more time with the kids than the hellish hours of 5 pm to bed time.

Our cash flow each month is about $7k, just based on the rental properties. That doesn’t include expenses that come up, and every once in a while we get hit with a major system that needs replacement, but most of the charges are a couple of hundred dollars here and there. Some days, I wish I could still do what I loved to do in the transportation world, but I don’t miss the office politics and the moderately strict work schedule.

I’m happy for all the experiences that have led me to this point in life. Perhaps you can read Rich Dad, Poor Dad or Cashflow Quadrant and learn a little bit more about all the options out there. Perhaps you just didn’t know that there are opportunities out there where you’re not trading time for money, or where you’re not cushioning the pockets of an executive while you make a certain salary. Perhaps you just needed your eyes opened to the chance to make your money work for you. Or, perhaps you’ll learn that you like the stability of being an employee, and you don’t want to change. But I urge you to take a look at the options and see what works best for you, now that you’re away that there are options.

Rental Property Management

Every once in a while, I like to share what I’ve been doing to manage the properties. There was a lot of activity needed over the last two months.

RENT INCOME

One of our usual suspects for late rent payments was late again. We seem to only have a one-month streak for on-time payments with them. She at least communicates with us that they’ll be late and gives a projection on when we’ll see it. She ended up paying rent on the 14th, and said she needed to pay the late fee on the 21st.

Two other houses haven’t paid rent, but they’ve applied for rental assistance.

RENT RELIEF PROGRAM

House2 applied for rent assistance in September, and we still haven’t received that from the State. I did finally get a tracking number on the 19th that it’s on its way. She paid $400 worth of January’s rent on a Friday and said she’d have the rest on Monday. Well, as she has a history of not communicating and not upholding her word, I wasn’t taking a chance with her. I served her the default notice on Saturday to indicate that she didn’t pay rent in full and had 14 days to remedy that. She remedied that by applying for rental assistance again. She said that she only applied for January assistance, so hopefully we’ll have February rent on time. I wish I could dig into her finances and find out how she didn’t have to pay any rent for September, October, or November, only had to pay $600 towards December because she had a credit from a payment plan previously in place, and then can’t pay January rent in full.

House3 had to apply for rent assistance. They’re great tenants and have been with us since we purchased the house. In November, she applied for December, January, and February assistance. The application expires 45 days after it’s sent, as a means to protect the landlord from floating the expenses on the property indefinitely. This tenant ended up paying December’s rent, but hasn’t paid anything towards January. Luckily, we did receive approval for their application on January 11. Hopefully we’ll receive that money in less than 3 months time like the last time this program was involved. What she paid in December will be counted as March’s rent (2021 income for tax purposes, but she won’t pay March rent because she has that credit now).

REFINANCES & MORTGAGES

We had to provide several post-closing documents on the refinances. It was horrendous. They asked for new types of documentation. Clearly, whoever is purchasing our loans didn’t like the lack of due diligence done pre-closing. Except for the new request, everything else they requested could have been ascertained by looking at the documentation already on hand, so we didn’t appreciate that. Then the new request was to explain how we paid off a mortgage, which was paid off 4 months prior to us establishing a relationship with this company to refinance the other loans. I had to provide proof that it was paid off, and then I had to provide the funds used to pay it off. The balance was $3,100. Paying a $3k bill hardly touches our finances. I want to become an underwriter so I can understand how they need so much detail and are sticklers for the type of detail, but they don’t need to know how to read the details they request.

We had an escrow analysis done on House7. It said that our mortgage was going to increase by $183 each month, but the increase should have been just about $60. I’ll explain details in another post, but that took some time. Mr. ODA called and walked the representative through the error. He said it took a while for her to get there, and we’re awaiting an update.

Since our refinances occurred at the end of the year, and all our city tax payments are due in January, I was nervous about the right amounts getting paid. The initial closing disclosures had the old tax payment amounts on it, but every one had increased. I was able to catch it and request that they be updated before our closing, but it was a day or two before closing. I was afraid it wouldn’t catch correctly. I had to stay on top of the payments and make sure they were all paid in full, and I had to pay the property taxes for those that aren’t escrowed. I was most worried about the three properties that were being refinanced, but then the issue ended up being one of our other houses. The escrow check was sent on 12/21, and it still hadn’t processed as of the tax due date of 1/14. I sent an email to the finance office hopefully showing that I had done my due diligence timely. Luckily, when I checked on 1/20, the taxes were processed by then.

LEASE MANAGEMENT

We require action from the tenant no later than 60 days from the end of their lease. There are 3 properties that have an April 30 lease term expiration. One tenant already reached out and asked to renew their lease. They’ve already been there for two years, and their rent has remained steady at $1300. We have precedent of increasing long-term tenant rent every 2 years by $50 (but we also have precedent of not actively managing houses and not increasing the rent at all.. oops). I explained to this tenant how there have been several increases in our expenses over the last two years. They’re really great tenants, and they hardly ever ask for anything from us. I felt guilty, but we’re trying to run a business, so we need to take care of that side too. Plus, if we didn’t increase slightly this coming year, it’ll be hard to manage future increases. It’s a lot harder to keep a good tenant if you don’t raise their rent and then hit them with $100-$200 increase down the road, so it’s best to keep with inflation. I did the cash-on-cash analysis for this property and discovered that the $50 increase falls slightly short of our expenses and keeping our rate of return the same.

I have to work with two other houses (via a property manager on those) to determine their new rent amount. One house negotiated a lower rent for a longer lease term at their lease initiation, which was October 1, 2019. This property in particular has had the highest jump in taxes. We grieved them to no avail. They’re claiming our neighborhood is part of a more affluent neighborhood and refuse to see how their district lines aren’t accurate for the type of house and street it’s on. I plan to push for an increase of $75 on that one, since their original lease amount is based on a discounted rate. One the other house, the tenants wield a lot of power to our property manager. We tried to increase rent last year, and the tenant flipped out on us about it. We’re already below what we thought market value was on the house, so 2.5 years without an increase is insult to injury. I’m going to request an increase from $875 to $950 on the house and see what the property manager says. If she agrees to a $50 increase, that’d be acceptable, but it’d be nice to recoup some of the other expenses too.

EXPENSES

We have a tenant in one of our houses that is amazing. He treats the house as if he’s the owner. He’s quick to take care of problems, and only seems to let us know when it gets to be a certain level of problem. This house has always had a mice problem. One tenant, who we evicted, created a really big problem that involved several mice making this house their home. She refused to do her part in cleaning up food messes, be it old food sitting on the counter or in the sink, grease splattered all over, or just general mess left behind. We got it under control, but the occasional mouse still rears its head. He sent us an email saying he’s been having an issue, and he’s tried really hard to address each individual mouse appearance. He said it has gotten to the point where he wants to do something more drastic, but wanted our permission. I said that it was absolutely at the point where it’s our issue to deal with, not his, but we thank him for his efforts. I called our pest control company, and we’ll see if that helps. One or two mice is one thing, but for him to say he’s caught 9 in a year, that’s a bit much. The pest control was $165.

One of our KY houses has a bunch of little and weird expenses pop up. This month’s explanation on my report from the property manager simply said “Repaired door by adjusting door to fit opening and resetting stuck plates.” I don’t know what door or how the plates got stuck, but I threw in the towel on that $60.

We were also informed that a toilet at another property stopped flushing. When asked for more detail, we were told that she presses the handle and nothing happens. My response? “Please don’t tell me I’m going to have to spend $125 for someone to reconnect a chain.” Our property manager’s husband said he’ll go look at it, for $80. That’s a downside to not living near the property and being able to check on the issue yourself. We got a text later saying that he talked the tenant through the issue, and it turned out that the flapper was just stuck. So luckily it’s nothing at the moment, but it could be an expense down the road.

SUMMARY

So that was a lot for one month. Luckily, our expenses themselves were low (225), even though we’re missing some rental income ($1,900 and $145 worth of a late fee) and we had to do more management than usual. By having 12 properties, late rent payments or non-existent payments don’t create a strain on our finances. For example, if we only had House2, who paid $1550 worth of 5 months of rent because of the rent relief assistance program, then we’d be floating those mortgages each month. By having more houses, those other rents are covering the expenses on the one house.

In 4 weeks time, a ‘full time job’ would be 160 hours of work. I estimate that all the action that I took this month (and the phone call Mr. ODA had to make to our bank on the escrow issue) comes out to about 6 hours. There’s the perspective. Even when it seems like a lot, because it’s more than nothing, it’s still hardly anything.